Situation:
Small Business Owners were calling into the credit card issuer retention team to cancel their Business Cards due to the annual fee and/or lack of perceived value from Card membership.
Direct Channels Solution:
- We developed and facilitated onsite training to cover the following topics: Pace and Tone, Tailoring the Conversation to Fit the Card Member, Taking a “Card-Member-Centric Approach,” Effective Probing, and How to Empathize without Apologizing.
- We then reinforced our training with side-by-side call listening and coaching for the representatives, in addition to our full organization and participation in weekly Monitoring Sessions.
Results:
Our involvement began on November 13th. The client “save rate” was 12.8%. On November 14th, it was 22%. On the15th, it was 25.7%. On the 16th, it was 38.5%. You get the idea… As a direct result of our training, follow up, and exceptional results, the client has referred Direct Channels to many other groups throughout their organization.